A Coffee Shop Franchise with a Kazakh Soul
National style, a cozy atmosphere, and the true taste of hospitality — start a business built on a strong cultural concept.
Ready-made business model
Unique ethno design
Menu with a national focus
Support at every stage
Unique ethno design
Menu with a national focus
Support at every stage
We inspire people to enjoy warm gatherings and meaningful moments that make life brighter.
If you share our values, we invite you to become part of the “Nauryz” story.
If you share our values, we invite you to become part of the “Nauryz” story.
- A cozy Kazakh atmosphere that reflects the spirit of a national celebration
- Dozens of happy guests every day
- A unique ethno design that blends tradition with modernity
- A menu featuring signature drinks and dishes with a Kazakh character
- A team united by one mission — to share culture and hospitality
Today, “Nauryz” is more than just a coffee shop. It is:
We began our journey in 2024 with a cozy ethno-café in Astana, inspired by the atmosphere of the Kazakh national holiday Nauryz. From the very first days, our goal has been to share the warmth of Kazakh culture, true hospitality, and a special feeling where every guest feels at home.
Coffee Shop Formats
Nauryz cafe
Nauryz espresso
Area: 130–300 m²
Opening time: 3 months
Staff: more than 9 employees
Seating capacity: up to 90 seats
Seating capacity: up to 30 seats
Staff: more than 6 employees
Opening time: 3 months
Area: 90-130 m²
Nauryz cafe
Franchise fee
Profitability
Break-even point
Payback period
Investment amount
starting from the 4th month of operation
Royalty
3 mln.
25-30%
24 months
3-5 months
from 25 mln. KZT
5% / year
Nauryz express
Franchise fee
Profitability
Break-even point
Payback period
Investment amount
starting from the 4th month of operation
Royalty
2 mln.
20-25%
24 months
3-5 months
to 25 mln. KZT
5% / year
A great tradition in every cup
Every "Nauryz" franchise partner receives a ready-made concept, support, and an atmosphere that conveys the spirit of Kazakh hospitality.
- Recommendations for location search and approval
- Development of a design project for the franchisee’s premises
- Provision of coffee equipment at special low prices
- Preparation of a list of necessary kitchen equipment and café furniture
- Providing a list of the company’s trusted suppliers
- Organization of the official opening
- Transfer of café operating standards
- Development and updating of the menu
- Transfer of technological (recipe) cards
- Preparation of a list of necessary raw materials and recommended suppliers of coffee, syrups, and branded consumables
- Establishment of pricing policy
- Installation and configuration of iiko software for accounting automation
- Creation of a franchisee community
- Staff training in operational cafés
- Training in employee communication standards with guests
- International development of the Nauryz Cafe brand
- Marketing consultation
- Provision of scripts, layouts, and templates for social media management (for regions)
- Provision of layouts for printed materials
- Announcement of the franchise café opening on the website and social media
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CONTACT US
© 2025. Nauryz Cafe
ABOUT FRANCHISE
CONTACTS
Astana, ave. Uly Dala 35
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